Analyzing the Critical Success Factors of Contactless Businesses: A Post COVID-19 Panorama in Pakistan

There has been a drastic change in the ways of doing business after COVID-19. Business world shifted from traditional to contactless and digitalization increased during COVID-19 all over including Pakistan. So, there need study factors that affect success businesses, specifically context The aim is generate comprehensive list critical businesses Pakistan analyze their interpersonal relationships classify them. This exploratory by its nature methodology used for this Interpretive Structural Modelling (ISM) along with Multiple Cross Impact Matrix (MICMAC) analysis corroborate results ISM. Data collected primarily panel experts on topic. Results show most important factor contributes towards creativity innovation which lies at bottom model. research useful stakeholders since it generates factors, hierarchical model, classification model lot new information interaction these factors.